Nielsen has done a good job creating default personas for many of America's top audience segments. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Group discounts for 4 or more pass holders from the same...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
If you don't have you own data, 4Info works with a wide array of data partners such as Acxiom, Nielsen, and datalogix. Targeting capabilities in the mobile space are still limited but a recent development by a company called 4Info and their AdHaven...
But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. Before the GroupM and Nielsen CTRs were published, I used Optify’s CTR data to apply to monthly search volume for a given keyword.
But Google had a much bigger target than just TV ad sales - it wanted to compete with Nielsen on ratings. Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen, he said.
Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Set an age range that makes sense for your company and that particular campaign. To confirm their suspicion that Facebook ads are...
This study from Nielsen strongly backs this up, with 90 percent of people trusting recommendations from people they know. And because in many ways social media is more about personal branding, (as opposed to company branding) authorship starts to...
In August 2011, Nielsen launched Online Campaign Ratings. It's a GRP-style rating service hinged on Facebook data, while also combining the research company's TV and online consumer behavior panel. Digital marketers praised Google's new measurement...
In 2008, marketing and advertising research company Nielsen Online reported that Google search was a major factor in helping Wikipedia, which launched in 2001, grow 8,000 percent between 2003 and 2008.
By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. It's difficult to compare eMarketer's audience of 122.6 million U.S.readers to Nielsen's 181 million global blogs, but...
Nielsen Analytic Consulting has found through conducting numerous studies worldwide that the average short-term ROMI (sales return within three months of media execution) is 1.1. I spent a large chunk of my professional life managing mobile...
According to Nielsen @Plan Q3’11, 67 percent of all men 18-24, or 6.2 million out of 9.2 million online users in this demographic, are on YouTube. In addition to producing expansive editorial content, the company’s suite of applications, tools, and...
Redwood explains the small sample size is typical, as they employ the five subjects (plus one for safety) recommended by usability expert Jakob Nielsen, who found that just five users accurately identify 85 percent of usability issues.
As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. Our social strategy does not require the acquisition of any company, because we...
During August, Facebook's partnership with Nielsen culminated with a new so-called Gross Rating Point for online advertisers. Marketers using Nielsen's "Online Campaign Rating" service can know - based on Facebook data - the age and gender of up to...
