The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Mobile is movin’ on up as a preferred device for...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Nielsen has done a good job creating default personas for many of America's top audience segments.
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. In the 5 months following that, the number of followers grew to 27 million in the U.S.according to Nielsen.
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
The "Nielsen Twitter TV Rating" metric will correlate TV engagement and ratings.they've already been able to correlate an 8.5 percent increase in Twitter volume increasing the ratings for TV premieres by 1 percent.
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Many people will tell you that understanding mobile context is key to delivering a...
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...
Nielsen's Social Media Report 2012 found that 43 percent of U.S.users said they now use smartphones to access social media, with 16 percent connecting via a tablet. According to the Nielsen report, more people are engaging with social media while...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
If you don't have you own data, 4Info works with a wide array of data partners such as Acxiom, Nielsen, and datalogix. The mobile device is the single device that follows a person around at all times.
PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. According to Nielsen, Facebook is multiple times the size of the next...
Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). They must obtain improved organic search results as quickly as...
Only 4 percent of *Nielsen study participants said they are likely to use a car brand's designated website. Research was discovered using Nielsen's Mobile Path-to-Purchase study. Nielsen's data was then combined with another research paper from the...
But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
