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  1. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will...

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Many people will tell you that understanding mobile context is key to delivering a...

  4. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  6. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. According to Nielsen, Facebook is multiple times the size of the next...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). They must obtain improved organic search results as quickly as...

  8. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...