SEO News

Nichola Stott

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  1. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    If you’ve been continually relying on outdated link building practices, maybe due to an “if it ain’t broken” attitude or a legacy practice that’s just always been in place, you may now be forced to reappraise your approach to this crucial aspect...

  2. Too Little SEO? Some Characteristics of an Under Optimized Website

    In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the...

  3. You Are Not in Control – #RIMC 2012 Highlights

    The ninth annual RIMC (Reykjavik Internet Marketing Conference) took place March 9. The annual conference, which takes place in Iceland’s capital, is organized by Kristjan Mar Hauksson, SES speaker, SEMPO board director, and founder of Nordic...

  4. Nomenclature: The Industry Case For and Against SEO

    Nichola Stott, MD, theMediaFlow and SEW Author, agrees that SEO is continuing to evolve – perhaps at a greater rate than ever before. If anything, I think this poses the greatest challenge for the traditional agency model when it comes to the most...

  5. Google ‘Search Plus’ and Our Ever Decreasing Circles

    Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized results from your contacts – which may be images, shared posts, or pages that have been given a +1 by your contacts; or even pages on...

  6. Critical Thinking for the Discerning SEO [eBook Review]

    It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. You won’t find any instruction or direction from the author as to the rudiments and mechanics of search engine...