Ah, mid-December! Unless you’re Amazon, it’s the quietest time of the year for most of us in the SEO industry. Nobody wants a mortgage or a car or life insurance. Of course, SEO life returns to its normal, breakneck pace come January, but for now...
Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. While good results are pretty easy to define, what's more concerning to these folks is that it's unclear how their agency...
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. Basically, the correct site wasn’t targeting the correct region and in most cases “.com” seemed to rank...
If you’ve been continually relying on outdated link building practices, maybe due to an “if it ain’t broken” attitude or a legacy practice that’s just always been in place, you may now be forced to reappraise your approach to this crucial aspect...
In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the...
The ninth annual RIMC (Reykjavik Internet Marketing Conference) took place March 9. The annual conference, which takes place in Iceland’s capital, is organized by Kristjan Mar Hauksson, SES speaker, SEMPO board director, and founder of Nordic...
Nichola Stott, MD, theMediaFlow and SEW Author, agrees that SEO is continuing to evolve – perhaps at a greater rate than ever before. If anything, I think this poses the greatest challenge for the traditional agency model when it comes to the most...
Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized results from your contacts – which may be images, shared posts, or pages that have been given a +1 by your contacts; or even pages on...
Is there any real value to directory-based link building? The answer to this question depends on how you define “value”. There’s still a general place for marketing your online business on good quality directories.
Given that over the past two or three years most of the significant Google algorithm updates have negatively impacted many affiliate-model sites, I was expecting to hear some pessimism and foreboding last week at A4U London.
Our industry is by nature quite active and vocal online. Hundreds of thousands of SEO blogs exist, with a wide range in quality, originality, and novelty of content. To those of us practicing SEO on a daily basis, a lot of content may be summarily...
It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. You won’t find any instruction or direction from the author as to the rudiments and mechanics of search engine...
Almost every Google product, property, and mechanism is social. Search is the conduit to social properties and content, such as YouTube videos and Picasa albums. With the launch of Google +1, we’re only at the start of a real foray into social from...
It's extremely difficult to test isolated hypotheses in search, given that so many factors contribute to ranking algorithms. Within any single factor there may be second order effects we can't separate.
PR Is Not A White Hat SEO Technique by Nichola Stott Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization
I bang the drum for public relations (PR) as being useful and complementary to search engine optimization (SEO) objectives. I worked in the PR industry at PR Newswire for five years, prior to joining Yahoo, and that knowledge and experience taught...
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links by Nichola Stott Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from...
When it comes to more traditional media, anchor text links have always been a sticky issue. However, the journalism profession is coming under increasing scrutiny of late for a number of reasons, including the:
The role of the public relations (PR) professional is to help an organization (product, brand, cause, person) in their relations with the public. PR agencies may often specialize according to which "public" the organization requires to relate to...
Organized by Nichola Stott from theMediaFlow, the venue is sponsored by Raven SEO Tools, who will also be providing the drinks in tandem with Linkdex. Well, as Alan Sugar (the UK equivalent of Donald Trump, and also host of "The Apprentice") often...
