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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. And with a lot of social sharing comes the issue...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...

  3. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. Don’t forget about niche search engines like:

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you're interested in serendipitous marketing – and link building – here are a few ways to find a problem worth solving in your niche. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    These work extremely well in almost every niche. Blog posts are not advertisements, they are media outlets. Use the Google "Blogs" and "Discussions" searches to find out which blogs are showing up near the top of Google, and which sites are getting...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. Search Engine Watch: Will content marketing and real-time...