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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. And with a lot of social sharing comes the issue...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...

  3. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. Don’t forget about niche search engines like: