Tourism Australia has shown us the importance of testing constantly to find what works best for your niche, your business, and your customers. Most of us think about marketing our businesses or our clients’ business, but how do you content market...
Use Followerwonk that lets find and connect with influencers in your niche. Speak to the press within your niche too as they have a big audience. Use Followerwonk: This SEOMoz tool will let you find the influencers in your niche, but also will...
By becoming a participant in a relevant subreddit you can be a part of a specialist group of people all interested in your niche – for example a community specifically dedicated to roasting coffee (reddit.com/r/roasting) is currently over 1000...
Niche and Local Networks Twitter and LinkedIn held the second spot in many countries but the huge rise of Pinterest and Instagram demonstrated that there's still room for new niche players, especially ones with a unique and innovative hook.
Every industry, sector and niche has thought leaders to provide guidance, commentary and inspiration. Over the last few years most print publications have been busy trying to find ways to win back their share of the digital market.
Why Your SEO yet) and again, depending upon your niche, it can be a great marketing tool. You need to see what other people in your niche or local area are doing with it and really dig in to good examples when you find them.
Don’t forget the niche-specific networks. Paying attention to niche social networks might be a way for you to be somewhere your competitors are not. Although your niche will determine which networks are best for you, keep the big ones in mind – and...
We've yet to really see how Google+ will fare and niche sites like the business-oriented LinkedIn continue to grow within their own remits. That figure tumbled to six in December however, when Facebook overtook Orkut as the leading social...
Other quality niche websites Find authority sites in your niche and ask to do a guest post there, then promote the heck out of it and if it goes well, ask if you can turn it into a series or become a regular columnist.
I like YouTube because it is in many ways a meritocracy," said Than Thein from TidalGardens.com, who has been producing high quality videos for a very niche audience for many years. Your Facebook fans are essentially a list that you can market to...
Definitely make sure that you're properly set up with a Google+ author profile though, and make sure that if you do guest post somewhere, you do it on a site that also adds value to the web (and your niche) and doesn't exist only to host guest posts.
Unfortunately, most advertisers aren’t interested in evolving to fill a niche. How to Niche in PPC When I teach students about strategic differentiation, I simply ask them to choose a niche and look at the SERP through that niche’s eyes.
But for a growing number of people niche social networks appear to be offering a more specialist and personalized experience that social networks with a wider net simply can't match. LinkedIn has been a huge success, although a catch-all term like...
You may have come across this concept called a “persona” – basically, a fake person who represents a niche or segment in your market. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads?
How You Can Leverage Authorship Use tools such as Linkdex to identify the best writers within your industry or niche. Leverage their contacts and social networks: If you hire specialist writers within a niche, you aren't just benefiting from their...
And more importantly, stand out as knowledgeable by building a reputation with their niche. So in this sense, we look to hire great writers who can specialise within a niche. Find out what the hot topics are within your market or industry and make...
No matter whether you’re launching a new vertical or trying to dominate a small niche, analyzing what your competitors are offering is crucial. Market research to discover what other people in your space are doing is one of the biggest and most...
Pinterest and Instagram have taken over in the race among niche social networks, both experiencing astronomical growth rates around the world. Other niche social networks with significant gains during the study period include Reddit in Australia...
It’s easy to overlook communication methods, but these niche networks have the power to transmogrify into large-scale interest-based hubs. Despite our awkward birthing stage, we have gleaned tremendous insights in terms of going to market with a...
Once you’ve exuded your way into a productive niche, you can now focus on your attraction strategy. Think you’re stuck with a not-so-great market or competitive environment? In the Display network, where your primary attraction strategy is flashy...
