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  1. The secrets of successful energy trading firms

    The future traders – those that occupy the majority of the volume, as opposed to the niche participants – they're going to have to be big, in order to manage the costs and the complexity of the future [energy] market," said Haywood.

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Attribute the deceleration of search more to the market...

  3. Do Weak Links Reveal Powerful Opportunities?

    The presence of such links – 92 of them – might suggest a niche that REI.com should target in their marketing. Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week.

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. Whenever you can make your site or your persona be...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...