Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
As a result, brands are also engaging users on niche platforms that work for niche sectors. Start relevant boards: For each audience, short list a handful of themes and kick start boards aligned with some or all of these themes.
The key is to create quality guides that are not only information-rich and expert level, but topically aligned with your niche and the general theme of your site. Who are the thought leaders, influencers, experts, or even the prominent websites or...
Speak to the press within your niche too as they have a big audience. Use Followerwonk that lets find and connect with influencers in your niche. Use Followerwonk: This SEOMoz tool will let you find the influencers in your niche, but also will...
Are they an authoritative writer or influencer within your niche? Obviously, you want your content to engage and resonate with your audience. Referring traffic: A good link should have the ability to send traffic from a targeted audience.
Find Your Niche Make sure the title of your articles answers what your audience is searching. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore for forward-thinking marketing professionals.
Again, this isn’t to copy your competition, but to identify and prepare for your niche. Go read the pages where these links are coming from to learn more about the author and their audience. Research and use competitors’ PPC practices to glean...
So find experts in your niche, reach out and hire them to review your existing content to help revise and raise the bar up to “expert level. If you really want to dominate your niche and distance yourself from your competitors, you have to take the...
Although this form of prospecting won’t work in every niche, a little creativity will uncover a variety of untapped targets. Let’s say our target audience is mom bloggers. The concept of actually communicating with a human being to build links has...
By becoming a participant in a relevant subreddit you can be a part of a specialist group of people all interested in your niche – for example a community specifically dedicated to roasting coffee (reddit.com/r/roasting) is currently over 1000...
The site aggregates blog posts on every niche imaginable and every blogger worth his or her salt will have a feed into it. The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some...
Why Your SEO yet) and again, depending upon your niche, it can be a great marketing tool. You need to see what other people in your niche or local area are doing with it and really dig in to good examples when you find them.
Furthermore, from a publisher perspective, I can understand it's great to squeeze an extra handful of impressions in per pageview, but if you look at some of the high performing niche ad networks, you will notice there publisher websites have a...
Depending on the industry, Google+ has the potential to cater to niche audience with its hangout feature a real standout. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an almost...
Browse Pinterest to network with bloggers in your niche. Unless, of course, the copy is botched – or the imagery doesn’t appeal to the audience. As marketers, we draw on both our experience and learning to do the best work possible.
Although your niche will determine which networks are best for you, keep the big ones in mind – and have an active presence if you can. Don’t forget the niche-specific networks. Paying attention to niche social networks might be a way for you to be...
While the exact questions will vary depending on your niche. By now most marketers have heard the word "personas" buzzing around the industry and how we need to know our audience. Survey Your Existing Audience
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
Make your content interesting, at least to somebody, no matter how niche the audience. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.
Bonus prediction: there will be a surprise player emerge in 2013 that will dramatically impact the link analysis niche. While currently dominated by big names like SEOmoz and Majestic, and in niches by specialists like Blekko and AdGooroo's Link...
