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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and find a sustainable niche in your industry as you move forward. For example, if everyone talks about the value of...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...

  3. Future of Search & Content Marketing: Expand Your Mindset

    Don’t forget about niche search engines like: The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need.

  4. 7 Content Marketing Tips to Recover From Google Penguin

    These work extremely well in almost every niche. You need to be able to appeal to appeal to a core audience as well as a mainstream following. To connect with your core audience you need to understand their needs, give them a voice (and the tool to...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. Search Engine Watch: Will content marketing and real-time...