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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. And by recording each of these ideas within your "reverse engineered flat plan," it...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you're interested in serendipitous marketing – and link building – here are a few ways to find a problem worth solving in your niche. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an...

  3. How to Build Your First Content Marketing Strategy

    So how do you know if you're producing effective content in your own business niche? I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content. Publishing content on external publishers with an existing...