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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  2. Do Weak Links Reveal Powerful Opportunities?

    The presence of such links – 92 of them – might suggest a niche that REI.com should target in their marketing. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I've reviewed accounts recently that focused heavily on tight niche of metro areas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Next, choose a mix of competitors, big brands, and niche brands to evaluate. What do the very niche brands do differently to engage their communities? A quick surface evaluation of the ecosystem you operate in can provide insights into your...