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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I've reviewed accounts recently that focused heavily on tight niche of metro areas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Next, choose a mix of competitors, big brands, and niche brands to evaluate. What do the very niche brands do differently to engage their communities? A quick surface evaluation of the ecosystem you operate in can provide insights into your...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Read any popular digital marketing thought leadership blog and you'd be bombarded with...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). While analyzing more fresh hits, I came across a few situations where smaller websites were...