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Niche

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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. Over the years Google algorithm has been changing...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and find a sustainable niche in your industry as you move forward. For example, if everyone talks about the value of...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience can work better for niche respondents. What began as a passion project among small pockets of data-driven marketers has become the central focus of many...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? If you want to dominate your niche, become an authority and become the...