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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I've reviewed accounts recently that focused heavily on tight niche of metro areas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Next, choose a mix of competitors, big brands, and niche brands to evaluate. What do the very niche brands do differently to engage their communities? A quick surface evaluation of the ecosystem you operate in can provide insights into your...