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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  3. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. This resource breaks down how Google discovers, crawls, and...

  4. Here's What Google's Labeled Search Results Could Look Like in Europe

    Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's...

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    If you're not familiar with web of trust (WOT), it's a crowdsourced system for rating and monitoring "trust" across the web. He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score.

  8. Landing Page Optimization: How to Identify Testing Opportunities

    Show them you can start with 50% or maybe even 25 percent of your overall web traffic. The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by...