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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. What Viewers Did Next This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...

  5. Bing It On Challenge Goes Directly to Google ... Kansas

    It's interesting to note that Bing has added the phrase "for the web's top searches" when talking about how people prefer Bing. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google...

  6. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.