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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Most importantly, there are only 40 PPC competitor (85 percent less) and 94 SEO...

  2. Summer Prep for a Very Merry PLA Christmas

    Use recent PLA results to drive other channel strategies, including SEO product titles and SEM creative. It's never too early to start planning for next Christmas! But as retailers know all too well, it's never too early start planning for the...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. I remember attending my first few SEO conferences and listening to women like...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  5. 5 Remarketing Tips to Maximize Your Holiday SEM

    If you have a blog or other content that generally is made for SEO, pixel it and target those users too. All the top-of-funnel purchase research that happens the rest of the year has a really high likelihood of coming to fruition in the next couple...