Do you do SEO for a brand involved in a straight fight with another company? In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners". Next you will select the video that you want to showcase and upload it to your account from...
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Majestic SEO If you have mostly sitewide links and they get hit next, you'll be looking at problems similar to those faced by people who relied on networks for their backlinks. I love generating a list of backlinks and digging through them to get...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Ah, a traditional local SEO ranking factor finally appears in the list! In traditional SEO, there are certain elements under your control. Similar to traditional SEO, make sure you thoroughly complete the pertinent fields in your about page.
From an SEO perspective, all this work relates to making yourself an organic link magnet. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept.
Good for SEO According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
If the site isn't a high priority one, then they may have to wait, and the SEO should explain that next time they need to be involved much sooner in the process. It's a sad state of affairs that in some in-house positions, if the SEO has not made a...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
SEO Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video...
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. The SEO Starter Guide is filled with Google's advice on best...
Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will. Content has become so central for the online marketer that improving on their content development strategy is their number one goal...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO nerd speculation. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. The next step is to turn on subdomain/TLD tracking.
A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.
