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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The next brand (Cartier) spent $50,000 less on paid search. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The next step is to filter topics by the word 'News' as in: So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities. In April this year, Majestic released a new...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. While you could jump on your blog and create the next Top 10 Yoga Poses to...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. And your next stop? She then asks you to step into the next office (down the hall...