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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you see a high bounce rate for organic search visitors, then what they're searching for is not...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  4. Last-Minute SEO - Here Come the Holidays!

    Organic Search Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck...