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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Let's look at President Obama's healthcare.gov website below. For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. I'm going to show you what spying data can actually help you improve...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  3. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Turkish President Abdullah Gül is against the ban, and has also flouted the ban by tweeting himself, decrying the move as unacceptable. His comments also raise concern about whether Erdoğan would next ban Facebook and YouTube in his...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It began with President John F. Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said.

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki joined Google in 1999 as employee number 16, pushed hard for...

  6. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. If equipment like Google Glass catches on as forecasts say it will, this could be the next “hot” device to...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any economic progress we've already made," said NRF President and CEO Matthew Shay in an October...

  8. Recovering from Penalties, Penguin, and Panda

    The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Eric Papczun, President, Performics Keynote - The Future of Search - Eric Papczun, US President, Performics from BrightEdge Technologies Next week is SES San Francisco, I hope to continue sharing insights in a similar format from some of key...