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  1. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    DataPop was founded late in 2008, by former Yahoo/Overture staffers. What’s Next? Not one to judge after just one meeting, I knew I needed to speak with them again. I had a bone to pick. It wasn’t the first time I’d heard of the relatively new LA...

  2. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    Here's a partial answer: If Rip Van Winkle hasn't been to the expo hall in six years, he last walked the trade show floor when Go Toast, Overture, and Terra Lycos were still exhibitors. Yahoo Paid Inclusion Still Live?

  3. SearchDay: What Can TV Learn from Search?

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...

  4. SearchDay: Link Building via Word-of-Mouth

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...

  5. Can Google Predict the Next President?

    The search marketing community lamented when Overture/Yahoo removed their bid tracker tool. While it's not as good as the old Overture/Yahoo tool that gave absolute search numbers, it's still very helpful, especially when it comes to the presidency.

  6. Microsoft & Yahoo - Shotgun Wedding

    Search (Overture/GoTo) was an early innovator in the PPC space, but has clearly fallen behind. I have been following the unfolding developments regarding Microsoft/Yahoo since they were announced with only mild interest.

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  7. The Inside Track on Priceline and Google

    Online travel is a 24/7 real-time auction - and the forerunner of Google's paid search algorithm and Yahoo/Overture's innovative keyword auction. Next to it are up and down arrows showing whether prices to that location are rising or falling and by...

  8. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to "bid" on the terms they wish to appear for. Yahoo Search Marketing Yahoo Panama brings YSM's ranking algorithm for paid ads more in line with Google by considering...