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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social...

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Facebook's statistics show a massive jump in the likes and people talking about the page this month, and additional gains are likely to be had as the pope delves into his papacy. With a little time, "pope francis" could be the next big keyword, as...

  3. Creative Link Prospecting: Following a News Story

    Probably every food reporter in all the major media outlets had to jump in: and probably every food blogger on the planet were stirred to write about it – even if they hadn’t posted for weeks. The tool will emerge from public beta testing in the...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    In the quest to be innovative, many marketers jump on social platform bandwagons before doing their due diligence to determine if a particular platform is a fit for their audience. While you may not be ready to jump headfirst into paying a...

  5. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    On a YoY basis, advertisers saw 9 percent higher click volumes, coupled with a 24 percent jump in CPC and a 9 percent increase in CTR. Adobe expects Google’s CPC losses to turn around next quarter, explaining, “The cost per click (CPC) downward...

  6. How to Create an Editorial Calendar That Will Grow Your Audience

    If one contributor doesn’t deliver on time, other contributors can easily jump in and help. If you blog once a week, hit the breaking news in the current week, and then resume your regular calendar the next week.