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Next Generation

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. Bouncing those ideas off your social media team and...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues actually suppressed registration rates. Next, every touch contribution needs to be indexed based on its contributing factors to...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Include these every survey you conduct for content generation. You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. However, that material may not be complete – a client's...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall inbound traffic. Although this article may not make you laugh (hopefully the tongue-in-cheek headline...