The relationship that generation has with comedy reaches far beyond what any generation before has had with comedy," Levitt said. For this generation, comedy is their social currency. It'll be a week of really interesting, innovative and funny...
We tried doing a few different lead generation sites in some fairly competitive areas, a total fail that lost us hundreds of thousands of dollars. SEW: Where do you see the industry moving next? SEW spoke with BOTW president and founder Greg...
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. The question is how can you profile your links and understand the...
This will be one interaction for our lead generation site. Let that be next. Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the lines when coloring your favorite book?
So, who knows, Orabrush may be reinventing itself to become the Ronco of a whole new generation. What’s the Next Chapter in the Orabrush Success Story? And it was retold again at SES Chicago 2011. And each time, attendees of the leading global...
Next Generation Site Architecture - Search Engine Watch Next Gen Blueprint For Ultimate Site Architecture: Best Practices From #SESNY – aimClear Blog Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
The second is for a lead generation campaign where Optimized CPM helped to reduce the cost-per-lead (off-Facebook conversion). Over the next 3 months the average cost-per-action (Like) remained at $1.59.
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
Generation C is Powering YouTube's Growth Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Johnson, Gen C, which has also been called the Millennial Generation...
This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition. She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create...
Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings. If you run for a week, then switch the hours around for the next week then you should be able to mitigate most of the downsides of time series analysis.
Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. Leveraging social for other marketing channels and doing it right is one of the keys to taking social to the next level.
Google Penguin: The Next Generation It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation of Penguin. Could the next generation of Penguin somehow be related to another big change Cutts...
Once that’s established, other business goals such as brand awareness and lead generation will follow naturally. Use this type of insight to revise your next iteration. This post will walk you through a simple four-step social engagement plan to...
SAP Landing Page Optimization that resulted in a 32.5% Lift in Lead Generation After visiting your site, what did they do next? Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even further.
Next-Generation Site Architecture This Day 2 session (more details here) will give tips on how to design and deploy a next-generation site architecture which maximises your chances of being found now and in the future.
In those cases, you should consider outsourcing your content generation to the pros. Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence. Last year Google unleashed the most aggressive campaign of major algo...
Although this may fly in the face of traditional SEO reporting, the goals of this specific type of campaign are different than traffic generation or onsite conversion goals, allowing more fundamental offline advertising metrics like reach...
I wanted to present more findings from the next generation of digital marketers. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line.
