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  1. How to Create a Social Media Friendly Landing Page

    They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention. Community managers can create great little posts that entice and pique the curiosity of friends and...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. The next brand (Cartier) spent $50,000 less on paid search. Handbags was the only category in which luxury brands outspent retailers.

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The next step is to filter topics by the word 'News' as in: The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR opportunities for your clients.

  4. How to Optimize Your Content Strategy With Social Listening

    While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used creating something your audience is asking for. With several successful social networks, accompanied by the continuously...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their tongue-in-cheek self-description is a humorous shot at the sensational content that many publishers crank out in the hopes of becoming the next viral sensation on line. An often overlooked but critical part of content marketing is the headline.

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. In-Market Segments: This shows us which categories of products our users are also in the market to purchase, such as "Travel...