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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    For example, today Google gives you the ability to have your author picture appear next to your listing in search results with some links to your stories. This has been driven by technological and algorithmic advancement and has changed the way we...

  2. How to Create Great Content: Start by Creating Content for Yourself

    But thinking about it at a high level, good content resonates from one human to the next). A recent study covered in the Journal of Science found that, although scientists knew human's DNA differed very little from one person to the next, we're...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So because of this, Jenkins lamented, it's preventing email from really going to the next level (i.e.to the desired state shown above). You should try and figure out what's the next thing to keep leading her through that journey, and if she strays...

  4. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    What Viewers Did Next Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the most of this trend.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. How often do you walk into a store you've never...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    The next step is to switch to Pinterest's redesigned page. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as...

  8. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    There are visitor connection paths all over it from one page of your website to the next and making any sort of sense may seem impossible. How you think users interact with your website can be very different from reality.

  9. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Next year? SC: This year: YouTube; Next Year: Instagram.years: It will depend on the technology. The one tackles this first in the next five years will be deep in our lives. NK: The most important social site this year, next year and 5 years from...