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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Microsoft released the developer version of the next Internet Explorer this week, but there was also a major zero day flaw in Internet Explorer that caused many of those who still used Internet Explorer to switch to Google Chrome or Firefox.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    You can pause a Campaign by selecting the down arrow next to your individual campaign and choosing 'Paused': Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program...