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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Just take whatever you've learned from the experience and make sure to apply it the next time you try to do something similar. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. Next, think about the type of query your keyword triggers. They're the biggest descriptor of your business, your self-identifier, and...

  3. Do the PPC Engines Reward the Right Behaviors?

    Still, as with most college reading assignments, I approached it with disdain, prepared to extract what I needed for the next class exam and then forget about it. Years and years ago, when I was in graduate school, I read an article published in...

  4. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results. Continuing to experiment with ways to change and improve the...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    For example, today Google gives you the ability to have your author picture appear next to your listing in search results with some links to your stories. This has been driven by technological and algorithmic advancement and has changed the way we...

  6. How to Create Great Content: Start by Creating Content for Yourself

    But thinking about it at a high level, good content resonates from one human to the next). A recent study covered in the Journal of Science found that, although scientists knew human's DNA differed very little from one person to the next, we're...