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  1. Delving Into the Auction Insights Report

    Although this was still very useful, pulling the reports I am covering in the next section would have been a huge headache. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have...

  2. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. In an effort to move beyond your inbox, discount aggregator Groupon recently...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. As a small business, that might look as simple as an SEO...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then I had to click through to the next page, which of course loaded more ads. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  5. Google to Fight Piracy by Modifying Search Algorithms

    This update will roll out globally starting next week," Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices. Google has updated its search engine algorithms in an attempt to restrict piracy...

  6. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    The next year around the same time, the race brought in even more tourists, and the hotel was able to raise prices again. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.