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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Most SEO campaigns are destined for failure because expectations are too high, budgets...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way...

  4. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Start thinking what you can to build for next year that will bring some gains now...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Leverage connections again - too often people look for one link from one domain and then move onto the next. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first...