Share content that is newsworthy, but don’t use press releases because that’s spammy. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are...
Bing News has introduced an interesting feature – a visual carousel when users search for newsworthy people. Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta.
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links.
A few years back, the swine flu was the newsworthy virus that everyone was fearful of contracting; but it seems to have been taken over by the standard "flu" this year, and even the city of Boston was under a state of emergency in January due to...
All this newsworthy content can be used inside the online newsroom. Newsworthy stories, images, video, social links and blogs would seem an obvious bonus in attracting quality visits. While most brands report having an online newsroom as part of...
Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy. No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater...
Most people today issue press releases not to announce something truly newsworthy, but rather because it's another way to shove a link or two or three, anchor text included, down the search engines throats.
Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with reporters and editors. Many people today recognize that search engine...
Be newsworthy. Your story must be newsworthy, period. And when you present a newsworthy story, your chances of getting an editorial link increase. But "newsworthy" doesn't mean blockbuster stories that spread like wildfire; often it just means...
What defines newsworthy? It has to be newsworthy content. Couple these factors with your audience and your social reach and you're well on your way to understanding how to make newsworthy content work for you.
Today’s healthy brands are doing press releases because they’re newsworthy, attracting links as a result of good content, and collaborating between all departments, including creative, public relations, digital marketing, advertising, and customer...
Journalists and bloggers love writing about survey results – there’s something inherently attractive and newsworthy about the numbers and charts in a story. An in-depth market survey on behalf of your client can be a rich source of original...
How-to articles, advice columns, job postings, or strictly informational content such as weather forecasts and stock data are generally not considered newsworthy. SEOs are going to have to start including keyword meta tags in their service...
You obviously need to be writing newsworthy content of course. I'm literally besieged by emails offering cheap links. I can grab 100 one-way PR 4 links for $200 or less. I can also buy links from this or that domain hoarder who is happy to make a...
There still is an SEO value proposition and component to press release distribution that deliver newsworthy stories to targeted media and users in a well-written fashion. Remember the traditional press release has the main purpose of garnering the...
What is it about your product that makes you different, better, more interesting and newsworthy than your competitors? Additionally, writers are more inclined to link to indirectly commercial content (unless there’s a particularly newsworthy or...
You might be surprised at how many latent newsworthy stories there are within your business environment. On-page optimization – the process of ensuring that your main website copy is fully optimized for the search engine bots – is certainly still...
Do noteworthy (newsworthy) things: From charity to true thought leadership. Google promises! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch...
Need a temporary boost amid other newsworthy results? Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in.
Generate news: Do something newsworthy that someone else would be interested in writing about. Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines...
