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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Content marketing is all the rage today, but did...

  2. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    The Reporters Committee for Freedom of the Press argues that any restriction on booking photographs raises First Amendment issues and impinges on editors' right to determine what is newsworthy. And a potential employer or neighbor might find that...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    If you do notice a huge spike in traffic and you suspect it could be something newsworthy or trendy, but the majority is "(not provided)", checking Google Trends can possibly give you an idea on what exactly it is that is trending that is bring...

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Thomas said it was "extremely newsworthy, probably coming from primary sources on ground. Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Editorialized, Fresh, Newsworthy If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it's in a mobile-friendly "to go...