According to research from Borrell Associates, online video advertising will generate more revenue than display banner advertising, search marketing, email marketing, and all other forms of interactive advertising by 2013.
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. Yellow Pages Beat Other Local Media in Online Sales in 2007 Posted by Nathania Johnson Jul 30, 2008 Local directories made 9% of their gross...
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. Gordon Borrell, CEO of Borrell Associates, said, "We don't think yellow pages will disappear," said Borrell.
Interestingly, newspapers beat out local television station websites for video ad revenues according to a recent Borrell Report. Borrell predicts "there will be a lot of money made on the tens of millions of unsold pre-roll video avails across...
Borrell: Independent Local Sites Threaten Newspapers. A panel at next week's Search Engine Strategies show in Chicago looks at where SEM [Search Engine Marketing” is heading. What questions would you like to see covered?
Borrell Associates report on 210 US media markets predicting that online ad spend will rise from $2.7 billion last year to $3.9 billion in 2005, a 46 percent increase. Daily newspapers grew the most last year, with online yellow pages spending...
