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  1. Yahoo Rebrands AMP as APT and Launches

    Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York.

  2. Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

    There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Soon, we will roll out our new advertising management platform -- AMP! We are winning new business partners and expanding relationships with...