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  1. Are You Competing with Your Own Business Identity?

    Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. For example, a business owner would place a yellow pages ad...

  2. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Scott was the vice president of marketing for two publicly traded technology companies and Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

  3. Editor & Publisher Magazine Shutting Down After 108 Years

    The Nielsen Co.announced today that it is shutting down Editor & Publisher, which has chronicled the newspaper business for 108 years. And according to Jeff Jarvis, who gave the opening keynote at SES Chicago 2009 on Monday of this week, the...

  4. News Blogs Are Becoming the New Online Newspapers

    More people still read a newspaper "yesterday" (34%) or listened to news radio (35%) than had viewed news online "yesterday" (29%). And based on the latest Newsknife findings, it appears that news bloggers may be better at optimizaing their posts...

  5. Top SEO Firms Paid for by the Following...

    If you see editorial advertising in a newspaper, magazine, or on television, they're clearly noted "advertisements" or "paid infomercial. Folks seeking SEO services: There's no way that anyone, or any service, or any publisher, can rank the "top...

  6. Newspapers Bleed Red Ink: Death by Internet

    So what do Internet giants think of the newspaper industry bleeding red ink. Advertisers have vastly more choices online than on paper, so newspaper Web sites win only a fraction of the advertising that goes digital, and it pays much less than...

  7. Zvents blends local search with current events

    Meanwhile, TV and newspaper ads contain information about upcoming sales, product deliveries, lectures and in-store events, etc.but this useful information is generally not searchable on the Internet.

  8. Inside AdWords and Contextual Advertising: The Tipping Point

    Newspaper groups were among the first Web sites to test the new ad network when Google announced AdSense. Most online ads were banners, sold via direct negotiation between the advertiser (or advertiser's agency) and the site publisher.

  9. Was Google's AP announcement a PR disaster?

    Someone, somewhere in the Googleplex should have known that AP is owned by 1,500 daily newspaper members in the US and its news is currently used by 1,700 daily, weekly, non-English and college newspapers as well as 5,000 radio and television...

  10. Local.com Acquires PremierGuide

    Its network reportedly includes more than 350 regional media sites, including Community Newspaper Holdings, GateHouse Media, and Washingtonpost.Newsweek Interactive. The business listings are designed to drive search traffic to the publisher sites...