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  1. Outsell forecasts that online spending will overtake print in 2010

    The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...

  2. Rupert: Pass the Media Giant on to Younger Minds

    Murdoch is the stuff of legends in the newspaper and traditional media arena. Advertising is the smart play -- consolidating old school broadcast and print advertisers and telling them it's time to adapt to the new generations.

  3. Don't Overlook Local Search Opportunities

    Radio, television, print/newspaper, and interactive -- I covered them all. Just before joining Lycos, I sold newspaper advertising for a small community newspaper group in the Dallas-Fort Worth area. When advertisers couldn't afford to advertise in...

  4. Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate

    Rounding out the trend towards cannibalizing print, 19% of advertisers report they are shifting budget from their print newspaper advertising. Over a quarter of advertisers report they are shifting budget away from print magazines and another 21...

  5. Integration in a Decentralized World

    Is the new national TV campaign tagline or theme reflected in your direct mail, print and Internet yellow pages, or your newspaper efforts? Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display ads, TV) into the...

  6. Even Google Can't Save Print Media

    As their Traditional Media blog notes "We will continue to devote a team of people to look at how we can help newspaper companies. Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31.

  7. SearchDay | Is it Too Late for Holiday Search Traffic?

    Google Book Search Adds Magazines Posted by Nathania Johnson Dec 9, 2008 In the wake of news that Google has struck a deal with publishers for its book search, and that they've acquired millions of digital newspaper archives, comes news that...

  8. SearchDay | Domain Acquisition -- How Much is Too Much?

    Through the initiative, Google will be partnering with newspaper publishers to bring what they estimate are billions of print records online. Google Launches Historical Newspaper Initiative Posted by Nathania Johnson Sep 9, 2008 Google has...

  9. For Local Search, It's All About the Online-Offline Gap

    The goal is to allow marketers to create TV, terrestrial radio, and newspaper ads, then choose where and when they run. This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of which result from its recent partnerships...

  10. SearchDay: What Are You Converting?

    Local Online Advertising Does Best on Local Media Sites Posted by Nathania Johnson Aug 20, 2008 When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report...

  11. SearchDay: Can Google Predict the Next President?

    Microsoft's Steve Ballmer Sees All Media Electronic in 10 years Posted by Frank Watson Jun 26, 2008 Microsoft CEO Steve Ballmer told the Washington Post today that trees will have no fears from newspaper publishers as all media will be electronic.