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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    In a recent newspaper interview, I described Social Media as the yeast in the bread. Local TV advertising: 1 percent Local radio advertising: 2 percent As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In fact, 45 of the largest 50 U.S.newspaper websites use NDN. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue.

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    And when it came to light, Interflora was subsequently penalized, along with some of the newspaper sites who published those advertorials with straight links. What are the guidelines webmasters need to know for advertorials and native advertising?

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A newspaper company wants to add an archive with 200k pages. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch

  5. Are You Competing with Your Own Business Identity?

    Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. This may be the case if your company’s comprehensive...

  6. Social Media is Serious Business for Leading Companies [Study]

    Far fewer plan to pull from television, magazine, outdoors, newspaper and radio budgets. As social media networks have come and gone, a few have risen to the top and are now often incorporated into the advertising, PR, and customer service...

  7. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online advertising. I’m always looking for a new YouTube case study.