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  1. What Are You Converting?

    For example, your site may sell a service, offer a free trial, and have a sign-up form for a free newsletter (which may eventually lead to future sales). They provide resources and online guides to fully explain their products and services.

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  2. Taking the Offline Business Online

    Instead, strive to provide information to your existing customer base: store hours, maps, specials and an e-newsletter subscription form. Honestly -- and I've told hundreds of people this -- if you can't commit the resources and time required to...