SEO News

Newsletter Report 2

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  1. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    For example, it would be much easier to have a high conversion rate for an email newsletter or free research than a sales-ready evaluation request. In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark...

  2. Top 5 Micro-Conversions You Should Measure

    Conversely, visitors who offer their email address to subscribe to your free newsletter are 100 percent interested and already pre-qualified as a potential customer. While these are fine goals, those who measure typicality produce a conversion rate...

  3. 3 Social Marketing Communication Methods: When & How to Use Them

    Follow up with a newsletter to your contact database, recapping webinar highlights and reinforcing its message. Afterward, report on the webinar on your website. Marketing is often divided into three types of communication: One-to-one, one-to-many...

  4. Link Building with Customers, Part 2

    This data can be found in several places, e.g.registrations, forum profiles, and newsletter sign-ups. One solution: offer an exclusive sales newsletter to those who sign up with their URL. My last column about link building with customers was...