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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Is it driving to a product download (which is too aggressive) when it should be a free report or newsletter signup? Step 4: Create Your Keyword Conversion Report You can now export this report to Excel and perform the remainder of your work outside...

  2. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    For example, it would be much easier to have a high conversion rate for an email newsletter or free research than a sales-ready evaluation request. In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark...

  3. Top 5 Micro-Conversions You Should Measure

    Conversely, visitors who offer their email address to subscribe to your free newsletter are 100 percent interested and already pre-qualified as a potential customer. While these are fine goals, those who measure typicality produce a conversion rate...

  4. 3 Social Marketing Communication Methods: When & How to Use Them

    Follow up with a newsletter to your contact database, recapping webinar highlights and reinforcing its message. Afterward, report on the webinar on your website. Marketing is often divided into three types of communication: One-to-one, one-to-many...

  5. Search Week in Review for Oct. 30, 2010

    Subscribe to SearchDay, our free daily e-mail newsletter. Google report: UK's Internet sector is worth £100bn - The Next Web Creating Head Bing Share Rises [Report] By Danny Goodwin Trip Report: Google and YouTube in Iraq - Official YouTube Blog