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  1. How to Build Your First Content Marketing Strategy

    Do you have a monthly newsletter through an email marketing service? Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Is it driving to a product download (which is too aggressive) when it should be a free report or newsletter signup? What's more, proprietary conversion data helps you figure out what is and what isn't working for an ROI standpoint; where to spend...

  3. Track Those Alternate Conversions

    Newsletter signups You, or your management, probably want to know the ROI on those efforts. It's not simple to track this in analytics. This fits the sweet spot of JavaScript-based Web analytics solutions: Did the JavaScript execute an event or not?

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