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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  2. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization will yield diminishing returns and/or increasing costs-per-acquisition. To quote Tony Stark, "It’s an imperfect world, but it...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire. It's true: the world's largest search engine called links in press releases "unnatural" and is mandating...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Content Optimization: Optimize important page elements and content to identified keywords. Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries...

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...