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  1. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word...

  2. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Google News has always maintained a strict set of guidelines for which sources it will display in the...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is an extremely influential website. The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. They declined the offer, but Yelp allegedly made negative reviews reappear on...

  6. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! Website visibility is basically anything you do to bring your...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website Well-researched and relevant data, a study or a news story An expert opinion, unique angle or take on a topical/news story Mix it up and try to add links to other informational content, news articles, etc.to add...

  8. The NSA Has a Hush-Hush Google-Like Search Engine

    Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone...

  9. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve...