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  1. 5 Vital Facebook Reports Every Community Manager Should Know

    Those “Talking About This” and “Viral Reach” metrics are helpful when trying to understand how deep into the second degree of separation (friends of fans) your content has spread, but be sure to mine the “Organic Impressions” metric in the page...

  2. The Inside Track on Priceline and Google

    SEW Blogger Nathania Johnson visited Inside Track and found it not unlike a financial services Web site with stock tickers (with the exception of William Shatner greeting Nathania upon arrival). So when HotelMarketing.com broke the news about...

  3. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Thus it's a far more fascinating world than it appears at first glance; it's not just about algorithms and stock tickers. Most everyone who put together the news, by coincidence, used the product—sometimes onscreen.