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  1. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  2. Sequencing the DNA of the Perfect Comment [Study]

    Style Fox News The study used a ratings based conjoint with a sample size of 1,351 readers (aged 18+ from a diverse range of age, geography and gender backgrounds) of eight major online news sites: Given that this study looked at news sites, with...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...

  4. How to Avoid PR Disaster With a Social Media Policy

    How will you maintain a consistent social tone and style across these networks? Hello front page news and public relations hangover! Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.