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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We have to tell a different story. Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. A lot of people will disagree with me on this, but I would say what you should be doing...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. Today, billions of people around the world use Facebook and LinkedIn to...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The first story is a happy one, as I’ll explain more about a company that recovered during Penguin 2.1. This post is designed to give you a peek behind the curtains, into the world of Penguin. This latest update has definitely left a path of...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  7. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    In a Wired story, Mat Honan wrote about juicing your story popularity with social media. And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of...