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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. New Google Universal SERPs Layout Brings Apps to Forefront

    And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization I will dig up our eyetracking results on that for a later story. If you are doing appstore optimization these results could prove to be...

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Search engine optimization (SEO) PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. Regardless of the distribution service being used, brands need to remember the writing and...