Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to They want to go beyond being a search engine returning relevant websites and become an information provider...
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. You may be reading this because, like me, you...
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
Content is best defined as what helps support and tell your brand’s story and news. The online newsroom provides a way to deliver news 24/7, not just for journalists, but also for visitors of your website.
The unpopular story doesn't usually get referenced in these formats. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it was useful to the target market at Search Engine Watch.
PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and...
Have a horror story you’d like to share for my next column? Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current...
Facebook Timeline s 800 million+ active users and tell their story in a novel and engaging way. Search Engine Watch readers are the first to get exclusive access to our Xmas Rankerizer game, a fun and addictive online holiday game that of course...
Google+ was also quite a useful tool account to save links as a story develops. A counter story was starting to emerge - the mobilization of a civilian response. By engaging in the act of 'listening' to all the noise on Twitter and it's ecosystem...
Now the key word here is ‘story’. Through video we are able to share our story, which we have learned is a seed for our customers to grow their own stories. He told me the story of how a friend had invited him over for a BBQ and was using one of...
Demos – A standard story to position your company and product consistently across reps and demos. Blogs: In addition to the two major search news sites, blogs are the best source of current, practical information in the field.
Geronimo, Osama bin Laden Dead SEW's Favorite Star Wars Parodies by Jonathan Allen ABC News posted a story today, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on the web is wishing each other a Happy...
Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web. Twitter Was Born 5 Years Ago Today, @Jack Tweets the Story - ReadWriteWeb
Whereas someone like Lindsay Lohan can only stay in the news a few times each year, Sheen has found a way to create a news story each week, with several weeks having more than one story. Charlie Sheen has been feeding the news channels new stories...
Here's a recap of this week's columns and news stories for the week of Feb.to 19, as reported by Search Engine Watch, as well as search news and tips from around the web. In addition to telling a story that is worth retelling, here's how you can...
More than 77 percent of journalists think it's important to be able to access a company's social media networks from its online newsroom.percent of reporters say they use a corporate blog when researching a story.percent of journalists visit a...
They then presented the story to Danny Sullivan to get it out to the search industry and other news sources this morning just before ThinkBig's Farsight 2011: Beyond the Search Box, an event sponsored by Bing.
Here's a recap of this week's columns and news stories for the week of Jan.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Your video needs to tell a good story, whether it's adorable, creative, funny...
Generally a news story must be something that is quantifiable. If you want a link on a quality online media, then you need a story. Unless your story is a "hold the front page" kind of issue, you will certainly need a press release.
