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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . For SEO, Lisa can use the British Outfitters website as the campaign hub, with...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and...

  5. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Have a horror story you’d like to share for my next column? Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current...

  6. Search Week in Review for May 7, 2011

    Geronimo, Osama bin Laden Dead SEW's Favorite Star Wars Parodies by Jonathan Allen ABC News posted a story today, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on the web is wishing each other a Happy...

  7. 6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers

    Whereas someone like Lindsay Lohan can only stay in the news a few times each year, Sheen has found a way to create a news story each week, with several weeks having more than one story. Charlie Sheen has been feeding the news channels new stories...