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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . For SEO, Lisa can use the British Outfitters website as the campaign hub, with...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. Also, our partners immediately looked to us for all categories of video, not...

  3. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    In fact I think the word "content" will slowly be replaced by the word "story". Story is King" will be the mantra of 2015. So to write effective headlines today, I believe we need to have a mix of keywords for context combined with story elements...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Create an infographic version of press release tell your story. Spark a story idea and attract a journalist or blogger to do...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.

  7. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...

  8. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    But that’s about the only story that would top this week’s announcement by AOL. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the online video industry.