I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. You may be reading this because, like me, you...
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
Content is best defined as what helps support and tell your brand’s story and news. The online newsroom provides a way to deliver news 24/7, not just for journalists, but also for visitors of your website.
Ask employees to tell a story about your products/services. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Create videos – people love to consumer reviews, news, funny stuff...
But it wasn’t until December that the story really became relevant for search marketers. This story really begins back in June 2012, when Facebook launched FBX. Search marketers got some exciting news in December.
The unpopular story doesn't usually get referenced in these formats. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it was useful to the target market at Search Engine Watch.
But that’s about the only story that would top this week’s announcement by AOL. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the online video industry.
PR teams understand it is better to focus on getting one great story on a high profile site than lots of other links, a great lesson for any SEO pro. Through link building research (finding new opportunities and by analyzing competitors) they can...
The reason for their success is that they haven’t tried to be ‘another Facebook’,” said James Murray, Digital Insights Manager, Experian in a previous Search Engine Watch story. SEO Business s SFIMA and DFWSEMM meet-ups, Tabke mapped out search...
PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and...
Search Engine Land's credentials are signalled to Google via their own authorship markup and also the fact that this story has been shared by someone in Allen's Google+ circles – not to mention that Danny Sullivan also has some significant ties to...
Tell a fascinating story by relating the lesson or “moral” of your post to one from a famous fairy tale. Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged in your...
Remember the traditional press release has the main purpose of garnering the attention of a journalist from a bona fide media outlet that can tell your newsworthy story to his or her audience. You want the most influential media to cover your news...
Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take the action you select as your objective.
This story originally appeared on ClickZ: The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis.
Have a horror story you’d like to share for my next column? Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current...
This story originally appeared on ClickZ: My favorite food metaphor for the relationship between search, social, and content is a peanut butter and jelly sandwich, with SEO [search engine optimization] as the peanut butter, social media as the...
If you want to watch a funny version of the company's success story, watch the recent video "Orabrush the Movie--Official Trailer. One of the partners making six figures a year is Michael Buckley, writer, producer, and star of entertainment news...
But according to the courts, it wasn’t a Nazi-style orgy - it was just your every day, run of the mill St contacted by news agencies before they ran the story about it, and people are still allowed to talk about it.
