A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting.
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. You may be reading this because, like me, you...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
All of a sudden you are now the story. Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and...
In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout. The Customer is the Hero of the Story
Moral of this story: vertical images just don'tresonate well in a landscape template that's teeny tiny. The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways ifthey are über nimble, fast to adapt...
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
Small businesses can’t newsjack any story, it has to be related to their space. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand...
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
Using the clipboard pane saves endless cycling between slides copying and pasting various objects as it can store 24 items – useful for when you are constructing slides that "build" or you are using a range of icons to represent characters in your...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. The YouTube team shared the news in a post on the YouTube Blog.
If you try a search for “elephants” there is nearly always news on this SERP but depending on how recently they have been in a big story. Non-biased diagnosis of your SEO progress requires a commitment to thinking about every side of the story, and...
But the fact remains; there are no secrets to this story. Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the...
Perhaps the most interesting part of this story is the fact that Rubin will be replaced by the head of Google's Chrome and Apps division, reviving year old rumors that the firm is planning to merge Android with Chrome OS.
You can observe how at first the story is reported by passers-by. JL: A really relevant example would be the story of the Vauxhall helicopter crash in London on January 16th. SEW: It seems that Twitter is where news breaks today.
Content is best defined as what helps support and tell your brand’s story and news. The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. The online newsroom provides a way to deliver news 24/7, not just for...
We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce...
Do they tell enough of a story about what users will get from a click, and is it differentiated from your competition (if you aren't doing research in the SERP by actually searching on your "money queries," then you don't deserve the click!
Journalists read news releases to find out what's being promoted and whether it's worth a story. There’s another school of thought that drafts the release as the final news story itself, saving the journalist the work of setting the scene.
Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred. Circulation/syndication of the story. Number of original named entities used in the story.
