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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Write stories for other venues that reflect your writing strengths, so you have strong clips to present. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many...

  2. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    The most shared stories go viral. We know that stories capture attention and help retain information. We know that stories which invoke strong emotions (shock, hilarity, disbelief, etc) are shared. We are constantly encouraged to tell stories, not...

  3. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Localization is important to international search engine optimization (SEO...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire. In 140 characters or less: Press releases drive broad discovery of your news message in search and social.

  5. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual...