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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Write stories for other venues that reflect your writing strengths, so you have strong clips to present. What is the hot news or the biggest trend? Guest post in a variety of online venues. The days of guest blogging, he said, are over for SEO.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. If it's that good, they will get picked up and be the news. There was a time when saying the same thing a little better...

  3. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    The most shared stories go viral. We know that stories capture attention and help retain information. We know that stories which invoke strong emotions (shock, hilarity, disbelief, etc) are shared. We are constantly encouraged to tell stories, not...