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  1. Writing Your Way to the Top of Search and Social Results

    Tell stories Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of...

  2. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” The good news is, no matter what business you’re in, this story and the five Facebook tips still apply. Additionally, her customer base would be roughly 4,000 women living in Lexington...

  3. Social PR: 6 New (+ Old) Ways to Win Friends and Influence Search

    Related Stories Share the most important news in case users miss the tweet or blog post. Considering the search and social trend is no longer about quantity and we are living in a world of social PR quality, winning the popularity contest with the...

  4. 6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers

    Charlie Sheen has been feeding the news channels new stories consistently. More Celebrity Search & Social Stories Whereas someone like Lindsay Lohan can only stay in the news a few times each year, Sheen has found a way to create a news story each...

  5. Living Stories is Google's Way of Telling Murdoch to 'Buzz Off'

    Google News now features a new feature: The Living Stories project. The idea behind Living Stories is to experiment with a different format for presenting news coverage online. In a post on the Official Google Blog, "Exploring a new, more dynamic...

  6. SearchDay | I Love Crazy Link Ideas

    Marketing Pitches: Don't Strike Out With Your Audience BY THE NUMBERS When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories.

  7. Nikki Catsouras, Death on Highway, Search Engine Victim

    It's not the first time MySpace or other social media sites have been caught up in seamy stories. Of course, not only search engines and the Internet spread stories like this one. Nikki Catsouras loved to shoot videos on her camera, according to...

  8. Search Headlines & Links: March 10, 2008

    Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Want a snapshot of the day's search marketing news? Headlines & News from Elsewhere: