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  1. How to Create ‘Passion Pieces’ That Inspire People to Link

    Have you managed to create great passion pieces around your customer’s stories. So go through the trade press, read blogs and news sites on your client’s industry. Draw up a list and introduce the items into casual conversations.

  2. How to Create an Editorial Calendar That Will Grow Your Audience

    Outside sources for interviews or customer stories may not respond to requests within your deadlines, so allow enough time for contributors to deliver a quality product. If you blog once a week, hit the breaking news in the current week, and then...

  3. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    We are evolving from advertising to stories," Hoefflinger said. Ads are good, but stories are better. He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories.

  4. Search Engine Watch Redesign Breaks Records

    For this reason we have also benchmarked site improvements against that year to check in order to show that moving to our new Ultra Knowledge platform has delivered a consistent improvement in performance of the site, regardless of traffic...

  5. Social Media Madness - The Final Four

    Stories that receive enough Diggs are promoted to the front page. Hulu is NBC Universal and News Corporation's online video joint venture. Rupert Murdoch's News Corporation acquired MySpace in June 2005.