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  1. Writing Your Way to the Top of Search and Social Results

    Tell stories Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. After all, don’t we want to influence the quantity and quality of traffic to a...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Sponsored Stories B2B companies that blog generate 67 percent more leads per...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire. In 140 characters or less: Press releases drive broad discovery of your news message in search and social.

  4. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...