By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. The frequency of news in the search results has...
More coverage at State of Search. Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are...
Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. But HARO is also great for writers and journalists who want to find real or...
Create a familiar pattern with your videos: same location (or a variety of awesome locations); same flow or pattern of information coverage; same tone of voice; same presenter if desired, etc. Name the locale (or audience scope) the site's stories...
Many PR people stop at getting media coverage and think their job is done. Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with...
The PR team excels at getting coverage on external sites, the SEO team wants this coverage to include links to boost rankings and, in turn, conversions. If these two teams aren't working together, the PR team will often be doing cool campaigns that...
Use your blog categories to inspire themed content for different days of the week, ensuring balanced coverage of your topics. Ideally, you’re planning your upcoming content using an editorial calendar and leaving space for coverage or current events.
Trying to have content removed from Google’s index by way of a lawsuit generates news coverage of said lawsuit and perpetuates the information the person is trying to suppress. Any court case arguing that Google must not add to the search engine...
Mike Butcher, editor of TechCrunch UK (and technology ambassador to London Mayor, Boris Johnson), did a sterling job of publishing his own coverage of the riots and also raising the visibility of important hashtags to follow.
ET, with an expected viewing audience of up to 2 billion -- mainly, because it'll be just about impossible to avoid it with all the news coverage (and, yes, we're guilty of it too)! But more noteworthy is the that the U.S.has outdone the UK on news...
Hot on the heels of their latest 'Live' landing page, is the news that the BBC's coverage of the royal wedding will be streamed live on YouTube on The Royal Channel, dubbed "the Official Channel of The British Monarchy.
Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. The 100 minute tour, which began around 10 a.m.was neither announced ahead of time nor open for media coverage.
PR pros and link builders share many of the same core beliefs: that relationship-building is the core skill in our professions; there are nearly limitless ways to create PR and link opportunities; it's important to develop a drumbeat of coverage...
Hopefully you've been following Search Engine Watch's coverage of Panda (full reading list below), and the factors that we've identified as the most likely contributors to lower Google rankings and lost organic traffic.
Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web. SES New York 2011 Liveblog Coverage - Bruce Clay
Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web. SES London 2011 - Day 1 Coverage #SESUK by Danny Goodwin
Matt is the source of this negative coverage, and the tide is turning against him. Matt: "If clicks on Google really account for only 1/1000th (or some other trivial fraction) of Microsoft's relevancy, why not just stop using those clicks and...
Here's a recap of this week's columns and news stories for the week of Jan.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Facebook is almost passing Google recognition and almost hitting Beatles fame...
Sometimes announcements by the search engines receive mainstream coverage -- or a story breaks about a negative issue, like the recent Google Street View privacy coverage. Add the technology sections of mainstream sites like the New York Times, USA...
Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web. SES Chicago '10: aimClear Coverage & Key Takeaways - aimClear Blog
