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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. News is a good way to [combat] negativity," Ryan said, as long as PR reps have "templates that...

  2. Writing Your Way to the Top of Search and Social Results

    Tell stories Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of...

  3. Why You Need to Own Your Data & Digital Assets

    There are horror stories out there about disgruntled employees that held accounts hostage, deleted access, or worse. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication independent of...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of...