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  1. Why You Need to Own Your Data & Digital Assets

    There are horror stories out there about disgruntled employees that held accounts hostage, deleted access, or worse. Good news: There is a way to extract user names, emails, etc.from social platforms which facilitates communication independent of...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Instead of pushing your news, create experiences for your...

  4. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    Facebook says that is working to ensure that only the most relevant stories appear in news feed from these related pages. However, one significant downside to this feature is that spammers could potentially start tagging popular Pages within their...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. If it's that good, they will get picked up and be the news. Pulizzi is also the founder of The Content Marketing...

  6. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Staying relevant to pop culture and news stories is key. More than 50 percent say Twitter gives them the latest news, faster than other sources. From the Royal Baby to sporting events, pop culture and news dominated Twitter moments in 2013 and that...