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  1. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  2. How to Plan Effectively for Content Marketing in 2014

    What is your primary audiences' favorite news sources online? Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. News outlets including CNN, Mashable, Forbes, The New...

  3. Localization for International Search Engine Optimization

    Read blogs and other news sources to find out how people in the locale are talking about them. Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google promises that alongside reputable and established news sources like the Washington Post and The Guardian, readers will also find in-depth content from smaller blogs and publications. Users have complained that the real estate given to...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. An important aspect of social media that is often overlooked is that the typical social media share is a link to content.

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. Focus on Quality Content We're still able to analyze the performance of Google organic search traffic at the page level...

  7. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The keynote began with some news about backlinks in Google Webmaster Tools. But you probably wouldn't see this on nightly news broadcast. In Google's case, they have a cheat sheet of sorts, where they aim to ensure the results are as comprehensive...