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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Researchers: -about, -news, -guides Broad match can ultimately be one of your best sources of new exact match keywords. For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    More than 50 percent say Twitter gives them the latest news, faster than other sources. From the Royal Baby to sporting events, pop culture and news dominated Twitter moments in 2013 and that trend continues to grow with the first two big events in...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  4. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is...

  5. How to Plan Effectively for Content Marketing in 2014

    What is your primary audiences' favorite news sources online? Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. News outlets including CNN, Mashable, Forbes, The New...

  6. Localization for International Search Engine Optimization

    Read blogs and other news sources to find out how people in the locale are talking about them. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target...

  7. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google promises that alongside reputable and established news sources like the Washington Post and The Guardian, readers will also find in-depth content from smaller blogs and publications. Users have complained that the real estate given to...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. Each channel represents sources of traffic to the most visible destination for the brand: the website.

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze...

  10. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The keynote began with some news about backlinks in Google Webmaster Tools. But you probably wouldn't see this on nightly news broadcast. Thomas said it was "extremely newsworthy, probably coming from primary sources on ground.