The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain.
Be wary of sources offering information for favors or money; avoid bidding for news. Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. One wrong pitch and your company can be plastered...
More News Results, More Sources In addition to simply integrating news into their results from major mainstream news sources, Google has increased the variety of news sources it draws from. They now include not just straight news sources, but also...
It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. If you followed rule number one, and your news is really that good, you can get picked up by...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). The idea is to surface relevant activity based on where you are in the world, serving up tweets from others...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Now we have thousands if not millions of sources for original, high quality content.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen...
Instantly, the masses are made aware by mainstream news sources of what could possibly be a huge social media blunder, often made by celebrities managing their own social accounts. Remember the days when fans had to wait to hear a full album when...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Google to sell second-gen Nexus 7 tablet from...
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. All of these trend sources can be leveraged to develop a seasonal keyword strategy.
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. If you click on that "city", then click on Traffic Sources or Content...
Syndicating content very quickly to be found when other news organizations search for sources. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of...
Jump on Trends: As news broke, became available, or was leaked, we were on it. One of the major success factors was timing content publication with important news events, not as they broke – but before announced.
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. Write about news events. Essentially, blogs, done right, can be excellent sources of search traffic...
However the importance of trusted news sources quickly overtakes the witness Tweets. SEW: It seems that Twitter is where news breaks today. Witness Tweets are still heavily retweeted even alongside Sky News and BBC.
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. Types of content assets available on the competitive website (examples like blog, news...
Smartbrief is a great example of adding value to news that other people are sharing. Curated: Aggregated from multiple sources. Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in which 90 percent of respondents said...
