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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But it has shifted from being a source of link generation to simply being a tool for branding, traffic, and exposure. I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Others sat back to absorb the news and some, content-based...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having...

  4. How to Create a Visible & Engaging LinkedIn Profile

    Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source? Primarily, the LinkedIn search engine is looking for these keywords in your title...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Overall our goal is to provide the most relevant results for a given query as quickly as possible, whether it’s a wide variety of sources or navigation deep into a particular source. Verified data in this case seems to be any source that has to go...

  6. New York Times to Sell About.com: Google to Blame?

    Improved social media can only be of benefit to About.com, as each of its sites is managed by a real person, providing real content, and this fits in exactly with Google's desire for relevant search results and the ability to trace content to a...