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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But it has shifted from being a source of link generation to simply being a tool for branding, traffic, and exposure. I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Others sat back to absorb the news and some, content-based...