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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. Become a Trustworthy Source of Information

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But it has shifted from being a source of link generation to simply being a tool for branding, traffic, and exposure. Cutts also posted on Hacker News, in response to an author who was commenting that he had invited some good quality guest bloggers...

  3. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. What is your primary audiences' favorite news sources online? In online PR, however, it's critical that you stay on top...