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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But it has shifted from being a source of link generation to simply being a tool for branding, traffic, and exposure. I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Others sat back to absorb the news and some, content-based...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    This is still a common source for search engine spiders to draw from to understand what the page is about and provide visitors with a sneak peak into the page contents from the results. W3C-valid code is the one thing you can do prior to launch to...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. While many source their results from the main Google index, there are subtle differences...

  5. How to Start a Realistic International SEO Campaign

    Don't rely on as-yet-unknown content contributors to be a sole source of inbound links if you might not have the budget to deliver on that. While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an...