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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But it has shifted from being a source of link generation to simply being a tool for branding, traffic, and exposure. Cutts also posted on Hacker News, in response to an author who was commenting that he had invited some good quality guest bloggers...

  2. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. What is your primary audiences' favorite news sources online? In online PR, however, it's critical that you stay on top...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Others sat back to absorb the news and some, content-based...

  4. 5 Rules to Effectively Use Press Releases for Links

    It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. In addition to mainstream channels for news distribution, you can also become a go-to source...